Asher Roth doesn’t love college


Shauna McKnight | Co-News Editor

Asher Roth, best known for his song “I Love College”, has canceled on Buena Vista University (BVU).

Student Senate, Student Activities Board (SAB), Intercultural Programs, and the Cultural Leadership Conference (CLC) committee have been working hard all semester to secure an artist for the annual concert put on during the CLC.

“SAB and Senate wanted a huge concert,” Student Senate Treasurer and junior Seth Lindokken said. “We knew that the CLC had a big concert every year, so we thought that it would be a good idea to work with them and combine efforts.”

The three student organizations combined funds in order to secure an artist that students would know and get excited about coming to BVU.

“This is a huge disappointment for everyone involved. I’ve been working with artists for a long time, and I know that when you’re dealing with big names, you sometimes have things like this happen. I just feel bad for these guys who have been working so hard on this all semester,” Director of Intercultural Programs Yorgun Marcel said.

Plans for the concert have been put on hold after receiving a message from Roth’s manager saying that he had been offered a spot in Coachella, one of the biggest music festivals in the United States. Roth will be sharing the lineup with the likes of Radiohead and David Guetta.

As of Wednesday, March 7, the promoter the BVU groups had been working with called, confirming that Roth would perform at Beaver Bash and verified that there was a verbal agreement. The official offer form was sent from Roth’s management on Friday, March 9, and immediately sent to the BVU Business Office. The Business Office returned the form on Wednesday, March 14, over which time Marcel had spoken to the promoter three more times. The promoter continued to stress that the concert was confirmed, and the official offer form was only a formality.

Thursday, March 15, Marcel received an email from the promoter, stating that Roth had been offered a spot in Coachella, but was interested in pursuing other dates with BVU. Senate and SAB had both considered their calendars earlier this year, and decided that April 14 was the only date the concert would be possible.

Senate and SAB are both considering setting aside funds that would have been used for this year’s performance and allocating them to book an even bigger act next year. At this point in time, no decisions have been made regarding whether or not they will continue to pursue a big artist this spring or save the funding to get someone next year. The groups would like to book another artist, but because of time and budget constraints, it may not be a possibility.

“This takes a very very long time,” junior Sheldon Paramore, the Entertainment Coordinator for the CLC, said. “We have been working on this all year.”

Regardless of whether or not SAB, Senate, and Intercultural Programs can find someone of Roth’s caliber, there will be a performance on April 14 during the CLC. Presently, campus favorite 3 Wolf Moon and Essence Allen are scheduled to perform.

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